…fish, chips, cup ‘o tea, bad food, worse weather, Mary fucking Poppins… ENGLAND! “I don’t like leaving my own country, Doug, and I especially don’t like leaving it for anything less than warm sandy beaches, and cocktails with little straw hats.” “We’ve got sandy beaches…” So, who the fuck wants to see ’em? I hope…

I’m heading back from London as I write and send this… Pick it up and read it over and over. It’s essentially about the wall street sociopaths who turned greed into a game (And what it truly reveals about human nature) Michael Lewis exposed the primal psychology that turns ordinary people into money obsessed predators…

If you’ve been questioning what’s going on in the world and wanting a deeper dive into western society and how we’ve all been tricked and lied to… This will arguably be the best thing you watch in 2026. Marketers think they know things until they’ve watched this. Psychologists think they know people until they’ve watched…

One of my best friends nearly died a few days ago. We were hanging out, having a couple of beers and planning a little holiday together to see some family we’ve not seen in forever. That’s when it happened. He dropped to the floor clutching his chest and I’ve never a seen a guy as…

The last 24hrs and the next 24hrs are going to be touch and go. I’ll catch up soon. A few weeks ago someone asked about getting into this whole world of copywriting and what not. So here’s a challenge/thread that might be helpful. Stephen Walker.

Don’t worry. No soap box rant today. Although I’ll probably be fast asleep after hitting a massive caffeine and stale cookies crash by the time you read this, so if this email makes even less sense than usual, that’s why. (Thank God for automation that isn’t bullshit) Let’s roll… You need to do the complete…

Here’s one of my favourite poems from my favourite poets… Roll the dice by Charles Bukowski: if you’re going to try, go all the way. otherwise, don’t even start. if you’re going to try, go all the way. this could mean losing girlfriends, wives, relatives, jobs and maybe your mind. go all the way. it…

Every blue tick wanker on Twitter and Facebook has suddenly become a rage bait merchant. And trust me. You’ve seen them. The verified accounts posting the dumbest, most inflammatory takes imaginable just to farm engagement. It’s especially popular on Twitter because engagement of any sort = I can get monetised for my stupidity… Although on…

So this weekend I have to embark on a journey. The journey is deep. Not as wild as Shackleton’s famous advert for an Endurance expedition: “Men Wanted for Hazardous Journey Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.” But deep nevertheless… I have to…

So my main man Ben Settle just launched a mini course just over a week ago. Inside said mini course he shares some profound insights about polarisation and persuasion. Arguably it’s probably the best $20 I spent in a long time. Now unfortunately you just missed out on it, however I know Ben will probably…

You know what keeps me from losing my shit completely when everything’s going wrong? Gratitude. I know, I know. It sounds like something a wellness influencer would say while selling you a $47 journal with motivational quotes. Although it’s 2026 now, but hear me out. When January’s trying to kill me and everything’s breaking and…

January is a cursed month for me. I don’t know if it’s the moon, the stars, Mercury in Gatorade, or Cthulhu himself waking up cranky, but every January things go sideways. Shit breaks. People lose their minds. Plans implode. The universe decides to test exactly how much fuckery I can handle before I snap. And…

This is gonna be quick. A friend of mine runs a group teaching economics and market movements to a hyper niche audience. Smart guy. Knows his shit. But today he asked me how to make his presentations more interesting. And in soap box fashion I shared this: Melt your entire personality into what you’re teaching.…

We’re accelerating toward a culture where people take everything on the internet literally and it’s fucking terrifying. I’m not talking about your aunt who believes every Facebook post about how microwaving your phone charges it faster. I’m talking about a wholesale collapse in people’s ability to detect nuance, context, sarcasm, hyperbole, or any communication more…

Everyone’s sprinting. Hustle culture. Move fast and break things. Ship it yesterday. Grind until you collapse. Speed speed speed. That shit is exhausting. And you know what all of this generally gets you? Burnout. Shitty work. Mistakes you have to fix later. And the creeping sensation that you’re running full speed in the wrong direction,…

Part of my plan to take over the world this year involves going full caveman with my phone situation. I’m talking dumb phones, baby. The shitty little Nokia bricks that can barely send a text message without setting on fire. The ones where typing out “meet you at 7” takes forty five button presses and…

There’s this scene in True Romance. Alabama. Bubblegum popping, Elvis worshipping, sweet as American pie Alabama… Sitting her ass down across from a mobster who’s about to turn her face into hamburger meat because she knows where the stolen cocaine went. She could cry. She could beg. She could piss herself and pray. Instead? She…

My homeboy Mike from Peaceful Profits, aka the only non-ai infected ghostwriting and training place left on the web (Probably) dropped this absolute banger of an email and so in good old fashioned homage. I’ll be sharing some of it here… Grab a drink. It’s another meaty one and I agree 200% what he is…

With all of the AI fuckery being forced into our faces over the last few years. Trust from a consumer point of view is waaaay down. I mean down down. Like lower than the lowest limbo stick down or whatever the professional term for it is called. Anyways. So towards the back end of 2025…

Hell yeah… New year. Same doomscroll impulse sneaking up and trying to drag you under… I get it. You open your phone and it’s immediate chaos again. I mean we’re only 6 days in and things look like they’re starting off wild. The news alerts are now screaming about whatever fresh hell just dropped (Venezuela…

I think my brain must’ve collapsed cause I couldn’t even math properly yesterday. Although I did get some interesting responses to the previous email and it looks like you enjoy these types of write ups. So without further ado. The next 8, not 7 and how we can re-frame and flip these “laws” for our…

Who said we were gonna ease into 2026? So we’re gonna riff on everyone’s favourite topic, which is cults and their fun little practices and dogmas. In order to identify a cult you need to know that all of them worship death secretly. They are all deeply evil. However, this evil is hidden from the…

Back in 1978. Gary Thuerk inadvertently created email marketing as we know it today. I mean he sent one email to 393 people and did over $13 million in sales, which is wild. If you dig back into the internets early days you’ll find ARPANET was what all the cool kids were working on, and…

That’s right. Get that Big Hairy Audacious Goal set down on paper so that it can stare you in the face every day while you make it happen. Jim Collins coined the term and stretched it out over the course of 10-30 years. I mean that’s some next level visionary stuff you’d see someone like…

Oh boy. 2025 was a wild year. And I’m glad we’ve finally dragged it to the back of the dusty ol’ shed, put it on its knees and given it the Mozambique drill. 3 bangs and its gone. So what does 2026 have in store for us? Is it the same “New year, new me”…

Little Johnny comes home from school excitedly to finish up for Christmas. He walks into the kitchen, pacing slowly. “Mom,” he whispers but you can hear the confusion in his voice. He sees her sitting there expressionless. He inches closer and waves his little hand in front of her. Not a twitch. Not a blink.…

A last minute decision was made to rest properly. It’s nearly Christmas and my chest and cough has come back with a full vengeance. I have a few days to try and get back to normal and it’s the most annoying and frustrating period of sickness I’ve had in years. So if you’re celebrating Christmas…

The best movies were made without it. The best games were made without it. The best comics were made without it. The best stories were made without it. The best songs were made without it. And now for some reason we really need it, there’s no other way and if we don’t adopt it and…

By the time you’re reading this. I might be laying face down in a ditch somewhere in Manchester… That being said. It’s that time of the year where I am in charge of adults and making sure they don’t unleash a lot of chaos right before everyone winds down for Christmas. I’ve learnt a little…

I felt like I was dying a few weeks ago. I had what most people would consider the man flu. Yes it is bad, was bad and is still (kinda) bad but I’m 99% over it now. For about a month it felt like my whole body was being folded up like a lawn chair.…